Who We Are
Why We Started PASNIDA
At Pasnida, we believe skincare should be both effective and rooted in nature. Inspired by traditional Thai beauty rituals, we create science-backed formulas that nourish, brighten, and restore your skin’s natural glow.
Our journey began with a simple yet powerful idea: combining time-honored Thai ingredients with modern skincare innovation to create products that deliver real, visible results. Each formula is crafted with carefully selected superfoods and dermatologist-approved actives designed to support healthy, radiant skin—without the use of harsh chemicals.
More than skincare, Pasnida is a commitment to self-care, confidence, and embracing the beauty of natural ingredients.
Our Founder
A Founder with a Vision
Pasnida Trakoonsri is more than just an entrepreneur—she’s a woman who has embraced both success and failure, learning from every challenge along the way. Born and raised in Isaan, Thailand, she carries a deep appreciation for both the refined and the simple joys of life. Whether she’s savoring a meal at a Michelin-star restaurant or enjoying her favorite street stall in Bangkok, she knows that true happiness isn’t about luxury—it’s about authenticity.
She believes that every woman’s uniqueness should be celebrated. Pasnida is proud to be Thai, proud of her roots, and proud of the imperfections that make her who she is. She wants to inspire other women to feel the same—to embrace their individuality, define their own path, and feel strong and successful on their own terms. Whether success means financial independence, confidence, or simply a deep sense of happiness, Pasnida’s mission is to help women feel empowered and radiant in their own skin.
Proud to be Thai
Her passion for beauty is rooted in health, wellness, and self-care. She believes in enhancing natural beauty, not masking it with heavy makeup or harsh treatments. Her personal routine focuses on eating well, staying fit, and using skincare that preserves youth rather than just hiding aging. This philosophy inspired her to create a line of skincare products that are both effective and safe—free from harsh chemicals and designed to nourish the skin rather than damage it over time.
Her Beauty Philosophy
Pasnida’s journey into skincare began with a simple yet powerful idea: Skincare should feel good, smell good, and truly work. With a strong sense of taste, smell, and texture—honed from her love of cooking—she developed her first body scrub, infused with brightening botanicals. Her customers loved it, but she wasn’t satisfied yet. She wanted the absolute best for them.
Born from the Senses
After years of refining her formulas, she partnered with one of Thailand’s top skincare manufacturers to bring her vision to life. She refused to settle for anything less than high-quality, effective skincare that makes women feel their best. While production costs are higher, she remains committed to offering her products at a price point that’s accessible, because every woman deserves skincare that works—without compromise.
For Pasnida, beauty is a journey, not a destination. And through her brand, She hopes to inspire every woman to embrace her natural radiance, take care of her skin, and live life to the fullest.
Our Values
Why Buy From Us
Pasnida is more than just skincare—it’s a ritual rooted in centuries of wisdom and backed by science. Here’s why our customers trust us:
Time-Honored Ingredients
We use powerful Thai superfoods known for their brightening, soothing, and skin-renewing properties.
Science-Backed Formulas
Our products combine traditional botanicals with dermatologist-approved actives for effective, lasting results.
A Skincare Ritual That Works
Designed to work together, our products provide a complete approach to radiant, even-toned skin.
No Harsh Chemicals
Free from parabens, silicones, mineral oils, and phthalates—just clean, skin-loving ingredients.
Proven Results
Thousands of women have seen brighter, smoother, and healthier skin with Pasnida.
Relaxation Guarantee
Turn your bathroom into an authentic Thai spa experience… your skin will thank you.
